The Science of Social Media

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 11,000+ listeners each week and rock your social media channels as a result!
RSS Feed Subscribe in iTunes
The Science of Social Media


All Episodes
Now displaying: Page 1
Apr 3, 2017

Jay Baer has been building audiences, online and off, for more than 20 years. His approach to content marketing is simple yet incredibly effective. It all starts with an understanding of what your customers are looking for online and overdelivering on value through content and customer service.

In this episode, Jay shares the steep challenges that marketers are facing online today and the 4 ways they can fix their broken content marketing and social media programs.

You won't want to miss it!

P.S. (Brian here) Just wanted to say thank you for listening to our show. You all make what we do here at Buffer very special and we couldn't do it without you. We appreciate you!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer