The Science of Social Media

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.
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The Science of Social Media


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May 15, 2017

Classpass is one of the fastest-growing "all-in-one membership" startups out there today. Part of the reason is due to their useful (and awesome) product and part of it is due to their incredibly successful Facebook ads strategy. 

Mary Rykaczewski, Paid Social Manager at Classpass, is the brains behind it all. From managing their six-figure budget to coordinating more than 500 Facebook ads at any given time, Mary knows the ins-and-outs of what it takes to run a thriving Facebook ads strategy. 

And that is easier said than done! 

In episode #44 of The Science of Social Media, Mary shares Classpass' specific approach to Facebook advertising and how marketers (just like you!) can repeat this scientific process.

About the Show:

The Science of Social Media is a weekly audio experience exploring the wonderful and exciting world of social media. Each episode is packed with insights, experiments, and best-practices from some of the most interesting marketing experts in every industry. From minisodes to interviews to stories, we promise to always keep you on your toes and learning.

Consider this show your social media sandbox!

We'd love for you to check out the detailed show notes at

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