Travis Bernard - TechCrunch Director of Audience Development - gives us an insider look into how his team at TechCrunch approaches video marketing in 2017. Travis also shares what makes videos successful for them on social media as well as the exact metrics that marketers should focus on when it comes to video.
In 2016, TechCrunch found that more than 8 billion videos (equating to roughly 100 million hours of video) are watched on Facebook every day. What’s even more eye-opening is that numerous studies have found that online videos will account for more than 80% of all consumer internet traffic by 2020.
The time to jump on the video trend is now!
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