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The Science of Social Media

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!
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Now displaying: Category: social media
Jun 11, 2018

A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we're breaking down all of the most important takeaways for businesses and marketers!

Have you ever wondered how fellow businesses and marketers are using social media?

Or if you should focus more on ads or messenger bots or video?

More than 5,700 marketers revealed where, why, and how they’ll focus their social media efforts in 2018 and beyond. 

We're also sharing how marketers’ organic activities have changed and what their future plans are with organic and paid social media.

Let's dive in!

Report:

2018 Social Media Marketing Report - Social Media Examiner

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Jun 4, 2018

Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having so many different responsibilities!

But the fact remains... Social media marketing is a HUGE opportunity for small businesses and entrepreneurs to connect with customers, grow brand awareness, and drive sales. 

In episode #97 of The Science of Social Media, we're breaking down our 10 most proven social media marketing tips that will help small businesses and entrepreneurs succeed on social media in 2018 and beyond. 

Enjoy!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

May 29, 2018

Covering the biggest news in the social media and marketing world, including one subject that we as marketers don’t talk about enough... Proving social media ROI.

We’re also covering the biggest video trends happening right now in 2018 and what marketers need to know moving forward.

Instagram also released a ton of new and exciting features that will continue to grow the platform in big ways in the coming months. You won't want to miss what those are! 

Finally, Facebook has a brand new influencer marketing platform in the works and we've got the inside scoop. 

Resources:

  • How to Prove Social Media ROI - Databox
  • How Facebook Marketing is Changing (And How to Be Prepared) - Buffer Blog
  • Existing Instagram Organic Posts Can Now Be Turned into Ads - We Are Social Media 
  • 10 Trends to Watch for in Video Marketing - HubSpot Blog

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

May 21, 2018

We partnered with Brian Dean of Backlinko to create a huge, step-by-step case study on how you can grow your brand’s YouTube channel in a big way… starting today.

In just 30 days after implementing Brian Dean’s advice, we’ve grown our YouTube channel audience by 59%, our monthly views have shot up by 35%, and our video watch time has increased by 61%.

It doesn’t take a team of videographers or a highly sophisticated editing program to make great YouTube videos. It just takes the right strategy, the right approach, and a little bit of luck.

In episode #95 of The Science of Social Media, Brian and Hailley share everything you need to create a rock-solid (and proven) YouTube marketing strategy from scratch.

Enjoy!

Resources:

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

May 14, 2018

GDPR (General Data Protection Regulation) is a new data privacy regulation that aims to give individuals in the EU protection and control over their personal data.

It has major implications for your business and the marketing and social media tools you use, whether you’re located in the EU or not.

In May 2017, The Economist called personal data “the world’s most valuable resource’ ahead of oil, because of how much it now informs the way companies communicate with their customers and how it positively impacts customer experience.”

In episode #94 of The Science of Social Media, we're breaking down the new GDPR regulation into understandable steps that you and your business can take to keep your marketing and social media strategy running smoothly.

Resources:

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

May 7, 2018

Facebook F8 is one of the most important conferences of the year for the social media world.

Over the past couple of years, Facebook has announced a ton of huge updates for its suite of products including Facebook, Instagram, WhatsApp, Messenger, Oculus, and more.

With so much going on, and so many updates and launches, it can be hard to keep up with. So with F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagship conference.

Today we're chatting about the biggest announcements from Facebook F8 2018 and some thoughts on what F8 could mean for the social media industry moving forward.

Resources:

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Apr 30, 2018

Understanding hundreds of different social media demographics-or the different characteristics of audiences on each social media network-is key to defining your strategy. 

We'll be chatting about 20+ key social demographic facts for each of the major platforms (Facebook, Instagram, Twitter, and LinkedIn) as well as how you can use that information to inform your social media strategy.

We're also breaking down Facebook's Q1 Earnings Report and Mark Zuckerberg's biggest regret from the last decade. 

Finally, we're chatting about a unique encounter between Elon Musk and the co-founder/current CTO of HubSpot, Dharmesh Shah. Dharmesh learned a valuable lesson from Elon Musk and we think it applies perfectly to your brand, social media, and marketing. 

We hope you enjoy episode #92 of The Science of Social Media! 

- Brian & Hailley

Resources:

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Apr 23, 2018

Personal branding is the way people remember you when you’ve left a room. Or in today's world, the "digital room."

Did you know it takes less than two-tenths of a second for an online user to form a first opinion of your brand based on social media?

Or that 77% of recruiters use search engines to learn about candidates? And of those researching candidates online, 35% eliminated a candidate from consideration based on information they uncovered online.

Your personal brand is the most important career asset you own and in episode #91 of The Science of Social Media, we're talking all about personal branding and what you can do to build your own and succeed in today's highly-competitive market.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Apr 16, 2018
As video content on social media becomes more and more widely used, it’s becoming clear that companies not using video are missing out on a really big opportunity to bring their brand to life.
 
Video makes your brand more human, engaging, and helps to create trust because people get to meet the people that help to make your company thrive.
 
Nearly all mainstream social media channels have already begun to prioritize video — whether its in the algorithm or in the various features that are now offered for brands.
 
In episode #90, Hailley and Brian dive into 21 actionable tips on how you can create some really great videos for the two of the largest platforms out there: Facebook and Instagram.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Apr 9, 2018

Tons of exciting and interesting things to talk about in the world of social media this week!

We're breaking down the best times to post to social media (according to more than 20 research studies). Everything you need to know about Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

LinkedIn launched a great new video ad product for marketers and businesses looking to reach a highly-targeted audience. 

Buffer has a brand new GIPHY channel and we have some great ideas for you! 

Last, but not least, we're sharing some exciting news. The Buffer mobile app has been nominated for a Webby Award! Check out the details here. 

- Hailley and Brian

Resources:

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Apr 2, 2018

2018 is in full swing and you might be looking for new social media tools to add to your marketing stack!

According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape.

So where do you start?

As part of our State of Social Media 2018 campaign, we partnered with the team at Product Hunt to put together a list of the latest trending social media tools for marketers to try in 2018.

In episode 88, Hailley and Brian break down the full list, including how to use the tools and why we love them here at Buffer.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Mar 26, 2018

Another busy week in the world of social media! 

We're covering everything you need to know to stay up-to-date on the latest happenings in social media marketing. 

In episode #87, Hailley and Brian chat about the recent Facebook & Cambridge Analytica data incident, new and exciting changes to the Instagram algorithm, 3 must-read social media books in 2018, YouTube Stories, and more! 

Resources:

  • Facebook & Cambridge Analytica (CNet)
  • Instagram To Change Algorithm to Show Recent Posts (TechCrunch)
  • Instagram Stories Gets New Sharing Feature (TechCrunch)
  • YouTube Stories App (WeRSM)

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Mar 19, 2018

Content is the golden ticket to social media success.

People know, love, and trust your brand on social because of the content you share across each of your channels.

But how do we as marketers and business owners create consistently great content that our audiences love and keep coming back to?

In episode #86, Hailley and Brian explore 11 content creation hacks that will help to save you time and increase your reach on social media.

These tips have helped us here at Buffer grow our reach by more than 50% year over year - even with all of the changes to the algorithm.

Plus, we're super excited to share a big announcement to share with you!

Find out more here: https://buffer.com/instagram

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Mar 12, 2018

Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation. 

Over the years, Pixar has won 13 Academy Awards, 9 Golden Globes, and 11 Grammys.

As a marketer, storytelling doesn’t just mean telling your audience what your product or service does or what it has done. Effective storytelling involves a deep understanding of human emotions, motivations, and psychology in order to effectively communicate in an authentic and engaging way.
 
Luckily for us, Pixar openly shares their knowledge for everyone to learn from!
 
In episode #85, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand's most important social media asset.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Mar 5, 2018

Instagram now has more than 800 million monthly users - more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day.

And with 80% of accounts following a business on Instagram, marketers are more excited than ever to learn how to effectively use Instagram for their business.

How can you stand out among the other millions photos, videos, and stories posted each day? How can non-designers and amateur photographers create beautiful content for Instagram?

In episode #84 of The Science of Social Media, Hailley and Brian break down 3 proven tactics the most successful brands on Instagram use to grow their followers and engagement on a daily basis. 

Enjoy!

Resources: 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 13,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Feb 26, 2018

What week in social media! 

We're diving into the State of Video Marketing in 2018, including all of the incredible data and important takeaways from Wyzowl's 600+ marketer/brand survey.

After that we're breaking down the monumental change that will be hitting Twitter in March. This change will impact the Twitter API and the way brands and marketers post content to the platform. 

Last but not least, we'll be diving into our top three YouTube hacks for brands. These hacks have helped us to grow our channel and increase video views over the last several months and you won't want to miss them! 

A HUGE thank you from Hailley an Brian for joining us for episode #83 of The Science of Social Media. Enjoy! 

Articles:

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Feb 19, 2018
We talk a lot about specific marketing and social media tactics and strategies on this show, but rarely do we talk about the soft or "intangible skills" that really great marketers have in common.
 
Those intangible skills often get overlooked in what is a very fast-paced and data-driven industry.
 
In learning from hundreds of successful marketers and executives over the years, there seems to be several common traits and habits among the very best.
 
In episode #82, Hailley and Brian chat about the habits of some of the most successful marketers across all industries, the science of confidence in leadership, and what you can do to continue to grow and improve in your own career starting today. 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Feb 12, 2018

The Facebook algorithm is constantly evolving in order to provide a better experience for users.

But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.

We were lucky enough to get an inside look at the brand new algorithm, directly from an exclusive Facebook News Feed webinar for publishers.

Here’s everything we know about how it works and what marketers and brands can do to thrive on Facebook in 2018!

Click Here For The Full Article

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Feb 5, 2018

What an exciting week in social media!

Facebook announces their Q4 earnings along with some groundbreaking revelations about the future of the News Feed. Instagram launches an exciting change to their API that will affect how we publish content from here on out. Inside the "follower factory" on social media and the implications of paying for followers, plus lots more!

In episode #80, Hailley and Brian break down the latest in social media news and marketing. This is an episode you surely won't want to miss!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Jan 29, 2018

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary.

You might be wondering:

  • Are my posts getting optimal reach and engagement?
  • Do social media platforms penalize 3rd-party tools?
  • Are 3rd-party tools really worth the cost?

These are some of the most common questions our Customer Advocates receive on a daily basis. And up until this research, we haven’t had any concrete data to say “yes” or “no” to whether or not 3rd-party tools affect the reach and engagement of posts.

We’re hoping to change that.

For an entire month we tested more than 200 posts across 35 profiles to see exactly how 3rd-party social media tools stack up vs. native posting.

Today we’re excited to share the experiment results!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

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Jan 22, 2018

What’s in store for social media industry 2018?

The way consumers and brands use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes.

To better understand what the future of social media will look like, we teamed up with Social Media Week to collect data from over 1,700 marketers and create our brand new State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

In episode #78, Brian and Hailley break down the 3 most important findings from the research and how marketers can use this data to evolve their social media strategies in 2018 and beyond.

State of Social 2018 Report: https://blog.bufferapp.com/state-of-social-2018

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Jan 15, 2018
Mark Zuckerberg said that he wanted to fix Facebook” in 2018, but not many marketers thought he would make such a big change so quickly!
 
Twelve days into the new year, Zuckerberg and the Facebook team have dropped what might be the biggest Facebook News Feed update in years (particularly for brands).
 
Quite understandably, the future of Facebook for businesses is somewhat uncertain.
 
In episode #77, Brian & Hailley discuss the specific changes to the Facebook News Feed (helping to clarify any potential rumors).
 
They also chat about what this change to the Facebook News Feed means for marketers and brands and their social media strategies in 2018. 
 
An important episode for anyone that uses a Facebook Page to market their business!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Jan 8, 2018

Everything marketers and brands need to know to catch up on the latest and greatest in social media marketing news. 

We're excited to be back for 2018 and can't wait to share everything that's happened in the world of social media over the last two weeks. 

Hailley and Brian chat about the top mistakes businesses make on social media, Mark Zuckerberg's 2018 personal goal to "fix Facebook", our results from Twitter Promote More, and lots more! 

Feel free to reach out to us anytime using the hashtag #BufferPodcast or shoot us an email at hello@buffer.com

Until next week!

Articles From The Show:

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Jan 2, 2018
2018 is here and it's gearing up to be a big year in social media!
 
On behalf of the entire Buffer Team, we'd love to wish you a very Happy New Year.
 
This week we're chatting about the 5 biggest (and most important) social media trends that marketers should keep a close eye on heading into 2018.
 
But first, a quick look at the 5 trends that almost made the cut:
 
#10: The rise of augmented reality
#9: An increased focus on mobile-first content for social
#8: Organic reach continues to decline and how brands can still find success
#7: A focus on social media as an engagement and customer service-first channel
#6: Advertising reaches a saturation point, equaling higher costs and increased competition for all
 
Tune in to episode #75 to hear the biggest trends!
 
We hope you enjoy :)
 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Dec 18, 2017

Covering another big week in social media marketing! 

Instagram has a couple of great new features for individuals and brands. 

Netflix takes their user data to a whole new level on social media. 

Facebook releases a brand new Messenger App for kids. 

And lots more! 

Join us for episode #74 as Hailley & Brian break down a big week in social media and what marketers need to know moving forward.

Resources: 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

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