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The Science of Social Media

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!
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Now displaying: Category: Business
Oct 16, 2017

Much has been talked about on The Science of Social Media regarding social media strategy.

In the last few episodes alone, we've covered everything from Facebook advertising and social media psychology to getting more views for your videos and creating remarkable marketing content.

But one thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs.

What should businesses be thinking about? What are long-term trends that businesses can feel good about investing in? What makes for truly good social media business content?

In episode #65 hosts Brian Peters and Hailley Griffis cover successful social media for businesses and entrepreneurs. After chatting with hundreds of businesses, we've dwindled it down to 8 super important social media tips that businesses and entrepreneurs should consider on their way to social media success.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Oct 9, 2017

Understanding how to leverage and strategically utilize Facebook Ads is becoming a staple part of almost every social media strategy.

And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Boosted Posts or even run a full-blown Facebook advertising campaign.

Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content.

But where do marketers start?

And how you can leverage Facebook Ads time and time again to grow your audience, increase engagement, and drive sales?

Join Brian Peters and Hailley Griffis for episode #64 of The Science of Social Media to find out!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Oct 2, 2017

Social media is changing.

It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales.

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed.

Then, we hit content shock.

There is now more content on social platforms than people can consume. If a post doesn’t look interesting or useful, people just scroll past it.

Social media is no longer a megaphone.

It is now becoming a one-to-few — and often one-to-one — channel.

Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans.

Social media is becoming a conversation. Here’s why…

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Sep 25, 2017

"Whenever you read a good book, somewhere in the world a door opens to allow in more light." - Vera Nazarian

Books have the power to open our minds to new and tremendously exciting ideas - no matter what the subject.

It's no surprise that some of the greatest thinkers, marketers, and inventors in history spent a good portion of their day reading a variety of works from around the world.

As social media managers and marketers, it's crucial that we read as much as we possibly can. Who knows the all of the wonderful ideas that might ensue!

Join us for episode #62 as we break down some of the best reads on marketing and social media, including our favorite quotes and takeaways for social media managers from each.

Buffer Blog: https://blog.bufferapp.com/best-marketing-business-books 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Sep 18, 2017

Why is Facebook blue?

Can colors impact how people perceive your brand and ultimately impact their purchasing decisions? 

Absolutely!

The visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

So how do colors really affect us and what is the science of colors in marketing and social media?

Join us for episode #61 as we explore the incredible world of color and how you can evoke powerful and specific emotions in your potential customers. 

Buffer Blog: https://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Sep 11, 2017

The Facebook and Instagram algorithms are a mystery for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people.

Algorithms are crafted and refined over and over again to provide people with a meaningful experience on each social media platform. In other words, it's the user that comes first above all else on Facebook and Instagram.

But how exactly do the Facebook and Instagram algorithms work? And how can marketers use this knowledge to have their content seen by more people?

In episode #60 of The Science of Social Media, we break it all down for you. We’ll go through the 7 key factors that influence the ranking and success of your content in your followers’ news feeds.

Full Article: https://blog.bufferapp.com/instagram-algorithm 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

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