Social media is changing.
It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales.
When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed.
Then, we hit content shock.
There is now more content on social platforms than people can consume. If a post doesn’t look interesting or useful, people just scroll past it.
Social media is no longer a megaphone.
It is now becoming a one-to-few — and often one-to-one — channel.
Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans.
Social media is becoming a conversation. Here’s why…
About the Show:
The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!
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