Ryan Holiday - best-selling author and media strategist - explains why marketers and businesses are approaching the art of content creation all wrong.
Today, we as marketers are so focused on what’s next. We create content, ship it, and move onto the next project without even blinking an eye. Is there another way? A way to create perennial sellers?
What Ryan has found is that creators of great works don't distinguish between the making and the marketing. The purpose, goals, frameworks, and target audience are in the creator's mind from the moment that she or he begins the project.
In episode #58 of The Science of Social Media, we sit down with Ryan to explore the current state of marketing and social media content and how short-term thinking only creates short-term results. Ryan dives into how we as marketers and businesses can begin to think strategically about our content and create something that lasts a lifetime or more.
About the Show:
The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!
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