The Science of Social Media

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 11,000+ listeners each week and rock your social media channels as a result!
RSS Feed Subscribe in iTunes
The Science of Social Media


All Episodes
Now displaying: Page 1
May 1, 2017

Molly Pittman - VP of Marketing at DigitalMarketer - is one of the premier experts and resources for Facebook Advertising knowledge on the planet.

And so we asked her: Is it possible to create the perfect Facebook ad? 

Today we're excited to be exploring the 5 key elements that help to create Facebook ads that really work for your brand and business.

- Offer

- Copy

- Creative

- Audience Targeting

- Ad Scent 

Molly has been creating and rocking Facebook ads for businesses for more than 5 years. She's experienced just about everything there is to know when it comes to creating Facebook ads and she shares it all with us in episode #42.


P.S. (Brian here) Just thought I would play a little game! If you do read these episode descriptions, I'd love for you to send me a quick Tweet saying hello on Twitter and mention episode #42 of The Science of Social Media. I'll then send you a bunch of Buffer stickers :) 

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer