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The Science of Social Media

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 14,000+ listeners each week and rock your social media channels as a result!
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Now displaying: 2018
Dec 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content.

And there’s data to back that up, too!

For example, did you know that 76% of businesses say it helped them increase sales? Or that 80% of marketers say video has increased time spent on their website?

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video.

No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways.

Enjoy!

Show Notes:

https://blog.bufferapp.com/video-content

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 18,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Dec 3, 2018

 

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online.

Yet they remain a mystery on so many different levels.

We're fortunate to have an inside look at the various algorithms that power the world's biggest networks.

Today we're covering everything you need to know about decoding social media algorithms in 2019 and what brands can do to thrive.

Enjoy!

Show Notes:

https://blog.bufferapp.com/instagram-stories-research 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 18,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Nov 26, 2018

We gathered never-before-seen data from more than 15,000 Instagram Stories posted by over 200 of the world’s top accounts and brands.

This is one of the largest studies ever conducted on Instagram Stories and this week we're breaking down everything we learned (and what you need to know) from our research.

You'll learn the best times to post to Stories, the most effective Stories length, how to increase reach and impressions, benchmarks for different industries, and lots more. 

Enjoy!

Show Notes:

https://blog.bufferapp.com/instagram-stories-research 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 18,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Nov 19, 2018
More than 400 million people around the world use the Instagram Stories every single day - making Stories an amazing opportunity for your business to reach your audience and customers on social media.
 
However, creating fresh, engaging content for Stories can be incredibly time-consuming and difficult.
 
Which is why today we're sharing tips, hacks, and strategies on how to create thumb-stopping Instagram Stories content that will WOW your audience. 
 
Whether you’re using Stories to build brand awareness, as an advertising platform, or are simply looking to get started, this episode will surely have something actionable for you to try.
 
Let's dive in!

Show Notes:

https://blog.bufferapp.com/instagram-stories-templates

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 18,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Nov 12, 2018

According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs (66%) are personally responsible for three or more areas of their business, including marketing.

That's where we hope to help!

We teamed up with Mailchimp, Square, and WooCommerce to bring you a brand-new small business marketing guide for 2019.

Today, we'll be covering specific and actionable marketing strategies that you can use to grow your business in meaningful ways. We'll dive into high-level strategies, social media tactics, and email marketing best practices that apply to businesses and brands of all shapes and sizes. 

Enjoy!

Show Notes:

https://blog.bufferapp.com/small-business-marketing

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 18,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Nov 5, 2018

Marketing skills and career growth do not come easy in a field that moves at the speed of light. It seems like every single week companies are understandably demanding an evolved skill set out of their marketing team.

Brands that can successfully bring a variety of people, marketing skills, and unique perspectives together have a huge advantage when it comes to providing value to their customers.

That’s why we’ve created this episode - for small businesses and marketers looking to up their game in 2019.

We're breaking down the top 7 invaluable marketing skills that help some of the greatest brand teams on the planet produce consistently great content.

- Brian & Hailley

Show Notes:

https://blog.bufferapp.com/marketing-skills

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 18,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Oct 29, 2018

Great marketing ideas are hard to come by on a consistent basis.

Which is exactly why so many businesses resort to blogging as their go-to marketing strategy. But there are so many great opportunities out there to expand channels and attract new customers.

However, if you try to do everything in marketing, well, you end up doing next to nothing at all.

That's why focus is key when developing new marketing ideas and exploring exciting opportunities.

This week, we're diving into 9 highly effective marketing ideas that don't include blogging such as: podcasting, video series, live events, and tons more! Plus, we're sharing how to focus on the right opportunities that will make the biggest impact. 

Let's kick it off!

Show Notes:

https://blog.bufferapp.com/marketing-ideas

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 18,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Oct 22, 2018

Looking to catch up on the latest social media news and trends, but short on time? We have you covered! This week we're covering everything you need to know to get caught up on social media:

- For those launching a new product or tool or even project, Product Hunt can be a serious game-changer in terms of awareness, traffic, feedback, and so much more.

- Twitter is a great place to repurpose content. If you’re creating content of any form: videos, blog posts, podcasts, etc., repurposing it across multiple channels is a great way to get the most bang for your buck.

- The most important 2019 Facebook trends that businesses should keep their eye on to make the most out of their social media marketing, including augmented reality, Instagram Stories ads.

And more!

Show Notes:

https://blog.bufferapp.com/buffer-podcast-episode-117

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 18,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Oct 15, 2018

Influencer marketing is here to stay.

Beauty, business, fashion, and tech influencers (among others) can have a massive impact in helping businesses reach what can often be difficult demographics.

Great influencer marketing campaigns include content that is compelling to your target audience, authentic to the storyteller’s voice, and delivers in-line with your overall business goals. 

In episode 116, we're exploring how you can get started with your own influencer marketing campaigns as well as how to find quality influencers and calculate your return on investment (ROI).

Show Notes:

https://blog.bufferapp.com/influencer-marketing-podcast

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 18,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Oct 8, 2018

NeuromarketingSounds fairly complicated, doesn’t it? 

Fortunately for marketers and small businesses it doesn't have to be! Neuromarketing is when the principles of psychology are applied to marketing research and strategy.

Understanding why people make purchasing decisions online and how they respond to various marketing strategies and tactics is a critical component in effectively marketing your own products or services. 

This week on The Science of Social Mediawe’re diving into the world of neuromarketing and how you can use it to get better results from your social media marketing for your brand and business.

Show Notes:

https://blog.bufferapp.com/neuromarketing

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 18,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Oct 1, 2018

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #114) we're chatting about all of this and more:

Instagram's co-founders are stepping down from their positions at Facebook. We're covering what this critical change means for social behemoth.

Vertical video is gaining momentum and is quickly becoming the preferred method of content consumption online.

Facebook launches a powerful new ad format - Stories Ads. Stories are one of the best ways to reach your customers on social media.

Facebook will now allow Facebook Pages to join Groups as a Page. This exciting announcement gives businesses a brand new way to connect with their community on Facebook in 2018 and beyond.

 

 Show Notes:

https://blog.bufferapp.com/buffer-podcast-episode-114

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 17,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Sep 24, 2018

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #113) we're chatting about all of this and more:

How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think.

Instagram is testing a brand new stand-alone shopping app that will take them to a new level as an ecommerce platform.

LinkedIn launches a powerful new ad format for businesses called Dynamic Ads.

Twitter is releasing a feature that will allows users to switch between a chronological and algorithmic timeline.

 

Show Notes:

https://blog.bufferapp.com/buffer-podcast-episode-113

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 17,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Sep 17, 2018

As businesses and marketers we've all had that feeling at one time or another...

Where and how am I going to find my next great content ideas? 

Developing consistently for your social media accounts, blog, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. But content can also be the heart and soul of our business marketing strategy.

This week on the show, we're sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities.

- Brian & Hailley

Show Notes:

https://blog.bufferapp.com/content-ideas

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 17,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Sep 10, 2018

A few months ago, we asked you (our listeners) to let us know which social media networks you would like to learn more about - LinkedIn (53%) came in a close second, just after Instagram (62%).

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page.

With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600% starting today.

Show Notes:

https://blog.bufferapp.com/linkedin-marketing-strategy

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 17,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Sep 4, 2018

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we're chatting about all of this and more:

According to an interesting article from Digiday, Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement.

Facebook interviewed some of the top video producers on social media media and compiled their latest tips, tricks, and helpful suggestions to move your business forward with video.

YouTube requires a unique focus. The best practices for YouTube video won't necessarily be the same as they are on Facebook or Twitter. We have some really interesting YouTube stats for you on how to improve your brand’s performance on YouTube.

Show Notes:

https://blog.bufferapp.com/buffer-podcast-episode-110

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 17,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Aug 27, 2018

We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018.

Today, we're excited to share the eye-opening research with you (hint: Page engagement continues to decline) as well as how your business or brand can revamp your Facebook marketing strategy moving forward and still find a ton of success on the platform.

Over the years, we've learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset.

Show Notes:

https://blog.bufferapp.com/facebook-marketing-strategy 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 17,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Aug 20, 2018

Looking to catch up on the latest social media news, but short on time? We have you covered!

This week we have a super interesting episode lined up for you, starting with specific details around Facebook's plan to redesign business Pages from top to bottom for "utility."

We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more.

Show Notes:

https://blog.bufferapp.com/social-media-news-episode-108

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 17,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Aug 13, 2018

What do psychology and social media have in common?

A lot more than you might imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, click, and even purchase products online.

Understanding the psychology facts behind the way audiences think on social media is the first step in creating a better experiences, stronger relationships, and even more loyal customers in the long run.

This week we're looking at 7 psychology facts that all social media marketers should know and how you can apply them to everything from content and customer support to strategy and execution.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 16,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Aug 6, 2018

Is your business prepared for the future of social media? 

The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcement and platform updates from your favorite networks such as Facebook, Instagram, Twitter, and LinkedIn.

This week we're chatting about a brand new Instagram engagement study, including everything you need to know about why users interact with content across the platform. We're also discussing the implications of vertical video on social media and three reasons why influencer marketing campaigns fail.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 16,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Jul 30, 2018

It seems like everywhere we look there's some new social media or marketing tactics being touted as the next big thing.

As marketers and businesses, we're constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy - often leaving what used to work in the past.

But what about those marketing tactics that once worked like a charm?

This week on The Science of Social Media we're dusting off and breaking down 6 old school marketing tactics that still work like a charm on social media. Plus, we're exploring exactly how your business can implement them in new, fun, and creative ways.

- Brian & Hailley

P.S. Thanks for your reviews on iTunes! 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 16,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Jul 23, 2018

A ton of great stuff to talk about in the world of social media marketing this week! 

Several interesting and actionable articles published in the social media and marketing industry recently and we’re sharing the most important takeaways and learnings from all of those. 

From important Facebook ads research and data, to generating emails and social media followers as a small business, to our favorite new social media tools on the market, this is an episode you won’t want to miss.

- Brian & Hailley
 
Resources
  • How One eCommerce Company Generated More Than 41K emails and 10K Social Media Followers - Viper
  • Results from Studying More Than 750K Facebook Ads - AdEspresso
  • 26 Tools and Apps for Social Media Marketers - Social Media Examiner

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 16,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Jul 16, 2018

Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly in front of consumers.

More than 1 billion Instagram consumers to be exact! 

And in September of last year, Instagram announced their business community has grown to 2 million advertisers, up from one million advertisers back in March of 2017. 
 
Now in 2018, that number is rapidly growing, which means, 1) it’s a perfect opportunity for your business to jump on this exciting advertising trend and 2) two million advertisers might seem like a lot, but competition is still fairly low and return on investment remains high compared to other platforms such as Google and Facebook.
 
Today’s episode is a list of best-practices, tools, and key data points that you’ll need to know to be successful with Instagram posting and advertising, and ultimately, selling your product or service on the platform.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 15,000+ listeners (more than 1,100,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Jul 9, 2018

This week we’re looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand. 

We'll be sharing a ton of ideas and information so that you can get started today setting up a social media strategy that will put your customers at the center of everything. 

Focusing on your customers or social media will help you to increase engagement one every channel, improve return on investment (ROI), and make social media a focal point of success for your business. 

Let's dive in! 

- Brian and Hailley

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 15,000+ listeners (more than 1,100,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Jul 2, 2018

Instagram IGTV is here! Today, we’re diving into one of the most exciting new platforms on the entire internet right now - Instagram's brand new platform: IGTV.

We’ve got everything you need to know about the new Instagram platform, plus, an exclusive guide for IGTV creators.

And Instagram just surpassed 1 billion users since launching in 2010. Watch out Facebook!

We're predicting Instagram passing Facebook’s 2 billion users in the next 5-10 years. Particularly because of their innovations on the mobile front with things like IGTV, which we’re going to cover in detail today.

- Brian & Hailley

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 15,000+ listeners (more than 1,100,000 downloads to date!) each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Jun 25, 2018

We're celebrating one million downloads and our 100th episode! 

In this totally random episode, Brian and Hailley go completely off-script and give you a never-before seen or heard peek inside The Science of Social Media. 

They'll be sharing their top lessons learned from 100 episodes, favorite moments, biggest challenges, as well as how they grew the Buffer Podcast to more than one million downloads as a side project.

A HUGE shoutout to our wonderful podcast community for two years of tuning in to The Science of Social Media. We wouldn't be here without you!

Here's to one hundred episodes and one million downloads more!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 15,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

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