Info

The Science of Social Media

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 11,000+ listeners each week and rock your social media channels as a result!
RSS Feed Subscribe in Apple Podcasts
The Science of Social Media
2018
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September


Categories

All Episodes
Archives
Categories
Now displaying: September, 2017
Sep 25, 2017

"Whenever you read a good book, somewhere in the world a door opens to allow in more light." - Vera Nazarian

Books have the power to open our minds to new and tremendously exciting ideas - no matter what the subject.

It's no surprise that some of the greatest thinkers, marketers, and inventors in history spent a good portion of their day reading a variety of works from around the world.

As social media managers and marketers, it's crucial that we read as much as we possibly can. Who knows the all of the wonderful ideas that might ensue!

Join us for episode #62 as we break down some of the best reads on marketing and social media, including our favorite quotes and takeaways for social media managers from each.

Buffer Blog: https://blog.bufferapp.com/best-marketing-business-books 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Sep 18, 2017

Why is Facebook blue?

Can colors impact how people perceive your brand and ultimately impact their purchasing decisions? 

Absolutely!

The visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

So how do colors really affect us and what is the science of colors in marketing and social media?

Join us for episode #61 as we explore the incredible world of color and how you can evoke powerful and specific emotions in your potential customers. 

Buffer Blog: https://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Sep 11, 2017

The Facebook and Instagram algorithms are a mystery for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people.

Algorithms are crafted and refined over and over again to provide people with a meaningful experience on each social media platform. In other words, it's the user that comes first above all else on Facebook and Instagram.

But how exactly do the Facebook and Instagram algorithms work? And how can marketers use this knowledge to have their content seen by more people?

In episode #60 of The Science of Social Media, we break it all down for you. We’ll go through the 7 key factors that influence the ranking and success of your content in your followers’ news feeds.

Full Article: https://blog.bufferapp.com/instagram-algorithm 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Sep 5, 2017

8 billion videos (or 100 million hours of videos) are watched on Facebook every single day. Incredible!

Now is the perfect time for marketers and businesses to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

With Facebook video being a top priority for marketers in 2017, we’d love to help you get ahead of this rising trend.

In episode #59, you’ll learn proven ways to consistently increase views, engagement, and shares to your Facebook videos.

Full Article: https://blog.bufferapp.com/facebook-video 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

1