Info

The Science of Social Media

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 11,000+ listeners each week and rock your social media channels as a result!
RSS Feed Subscribe in Apple Podcasts
The Science of Social Media
2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September


Categories

All Episodes
Archives
Categories
Now displaying: August, 2017
Aug 28, 2017

Ryan Holiday - best-selling author and media strategist - explains why marketers and businesses are approaching the art of content creation all wrong. 

Today, we as marketers are so focused on what’s next. We create content, ship it, and move onto the next project without even blinking an eye. Is there another way? A way to create perennial sellers?

What Ryan has found is that creators of great works don't distinguish between the making and the marketing. The purpose, goals, frameworks, and target audience are in the creator's mind from the moment that she or he begins the project.

In episode #58 of The Science of Social Media, we sit down with Ryan to explore the current state of marketing and social media content and how short-term thinking only creates short-term results. Ryan dives into how we as marketers and businesses can begin to think strategically about our content and create something that lasts a lifetime or more.

Show Notes: https://blog.bufferapp.com/ryan-holiday-show-notes

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Aug 21, 2017

Likes, comments, and posts we share on social media can often seem inconsequential, but they matter. They tap into some of the very elements that make us human, our addictions, desires, anxieties and joys.

What if we could understand the psychology of social media and use that knowledge to bring customers closer, give them more of what they want, and create better relationships?

In episode #57 of The Science of Social Media, we explore just that! We take a deep dive into the psychology of social media and why people share and like what they do online. Many of these will surprise you!

We hope to leave you with the tools and resources you need to create better content online and share it in ways that will keep people coming back for more.

Full Research: https://blog.bufferapp.com/psychology-of-social-media

P.S. Happy Eclipse Day!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Aug 14, 2017

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.

Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed.

But creating attractive Instagram Stories can be challenging and time-consuming.

We’d love to help with that!

In episode #56 of The Science of Social Media we explore everything you need to know about creating captivating Instagram Stories content that your audience will love. We also dive into our favorite tools for creating beautiful graphics and videos that we use here at Buffer.

Enjoy!

Buffer Blog: Instagram Stories Templates

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Aug 7, 2017

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business?

And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You're in luck!

Noah Kagan - employee #30 at Facebook and #4 at Mint - shares the top 5 most exciting social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

1