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The Science of Social Media

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 11,000+ listeners each week and rock your social media channels as a result!
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Now displaying: July, 2017
Jul 31, 2017

Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button?

Internet language has evolved considerably over the past few years (what once was a telephone button is now a social media phenomenon.) No wonder people are curious!

Hashtags have the potential to be a truly valuable in your overall social media strategy.

In episode #54 of The Science of Social Media we explore everything you need to know about using hashtags on social media. Including, how many, the best ones, and where to use them to help grow your social media accounts. We also dive into "shadowbanning" on Instagram and what marketers need to know about ensuring their photos are found. 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Jul 24, 2017

We've made a good number of social media mistakes - Mistakes that have cost us reach and engagement, maybe even fans and customers!

But with each mistake came a ton of great learnings that helped us to improve our social media marketing results.

In episode #53 of The Science of Social Media we explore the 5 biggest social media mistakes that we've made here at Buffer and what we've learned along the way (so you don't have to make the same!)

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Jul 17, 2017

It's an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing---Instagram now has more than 700 million monthly users and sky-high user engagement levels.

And for marketers, it's an especially interesting time. With Instagram launching new, brand-friendly features by the day, it seems like marketers and social media managers might be more excited than ever to get acquainted with Instagram for their business. I know we are at Buffer!

Lately, we've been sharing, liking and trying new ways to grow Buffer's Instagram account, and it's been so much fun. Since Instagram is a platform we're keen to focus on, we thought it would be fun to research some ways to grow a following there.

Here are 6 proven Instagram marketing tactics to help grow your followers and engagement starting today!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Jul 10, 2017

Ian Cleary - Founder and CEO of RazorSocial, contributor to Forbes and Entrepreneur, and avid kick boxer - shares his unique PRISM funnel system that helps to convert loyal social media fans into customers. Ian has been using the PRISM funnel to help businesses of all shapes and sizes build valuable relationships and convert customers on social media for several years, and we're hopeful that this system will help yours, too.

Join us for episode #51 of The Science of Social Media and learn the playbook for converting customers to sales on social media today! We hope you enjoy and would love to hear your thoughts or episode ideas using #BufferPodcast. Who knows, your episode idea might be next!

P.S. Your ratings and reviews on iTunes mean the world to us. We appreciate your feedback, comments, and stars in advance! 

- Brian, Hailley, and the Buffer Team. 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Jul 3, 2017

Does the concept of social media benchmarking and ROI feel rather enormous? You're not alone!

We are am amazed---and often astounded---by the breadth of the topic. Benchmarking and ROI alone could make for an entire podcast series.

That's exactly what inspired this "delightfully short" guide to social media benchmarking and ROI and made it all the more fun and challenging to record. Discover the four benchmarks that are considered industry-standard and how you can apply them to your own brand or business.

We hope you enjoy and are excited to hear your thoughts using #BufferPodcast on social media - Your ratings and reviews on iTunes mean the world to us!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

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