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The Science of Social Media

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.
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The Science of Social Media
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Now displaying: May, 2017
May 29, 2017

For 38 straight weeks, we've released a brand new episode (or two) of The Science of Social Media. It has been an absolute pleasure, during that time, to speak with some of the most brilliant minds and brands in social media today. Names like Rand Fishkin, Marie Forleo, Mari Smith, Jay Baer, Nat Geo, The Next Web, and so many more. We sincerely appreciate you listening week in and week out thus far!

But the podcasting world is changing quickly and we need to change with it in order to produce a show that keeps listeners coming back for more. 

In this very special episode, Buffer co-host Brian Peters chats about how change is inevitable in both social media and marketing and why it's important for marketers to adapt with the changing times.

Awesome Links: 

- The Science of Social Media: https://buffer.com/podcast

- Buffer Blog: https://blog.bufferapp.com/ 

- Buffer Facebook: https://www.facebook.com/bufferapp/ 

- Buffer Instagram: https://www.instagram.com/buffer/ 

- Buffer Twitter: https://twitter.com/buffer 

May 22, 2017

Looking for new and exciting ways to use Facebook to reach fans and grow engagement? Join Hosts Hailley Griffis and Brian Peters as they explore and share 10 little-known Facebook marketing hacks and features that you may not have used before.

Everything from Facebook "Pages to Watch" to installing and utilizing the Facebook Pixel on your website is included in this jam-packed episode!

[Minisodes are our version of a podcast "side-project" where we share interesting tidbits about social media and marketing in 10 minutes or less]

We hope you enjoy!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

May 15, 2017

Classpass is one of the fastest-growing "all-in-one membership" startups out there today. Part of the reason is due to their useful (and awesome) product and part of it is due to their incredibly successful Facebook ads strategy. 

Mary Rykaczewski, Paid Social Manager at Classpass, is the brains behind it all. From managing their six-figure budget to coordinating more than 500 Facebook ads at any given time, Mary knows the ins-and-outs of what it takes to run a thriving Facebook ads strategy. 

And that is easier said than done! 

In episode #44 of The Science of Social Media, Mary shares Classpass' specific approach to Facebook advertising and how marketers (just like you!) can repeat this scientific process.

About the Show:

The Science of Social Media is a weekly audio experience exploring the wonderful and exciting world of social media. Each episode is packed with insights, experiments, and best-practices from some of the most interesting marketing experts in every industry. From minisodes to interviews to stories, we promise to always keep you on your toes and learning.

Consider this show your social media sandbox!

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us :)

May 8, 2017

Hosts Hailley and Brian explore 11 proven ways to use Buffer to get the most out of your social media marketing. From user generated content to video marketing to the Buffer app for iOS & Android, this episode is packed with behind-the-scenes insights into how we use Buffer... at Buffer!

Utilizing each one of these features has helped us to grow our social media audience size and engagement by more than 155% in one year. Today, we hope to help you do the same.

[Minisodes are our version of a podcast "side-project" where we share interesting tidbits about social media and marketing in 10 minutes or less]

We hope you enjoy!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

May 1, 2017

Molly Pittman - VP of Marketing at DigitalMarketer - is one of the premier experts and resources for Facebook Advertising knowledge on the planet.

And so we asked her: Is it possible to create the perfect Facebook ad? 

Today we're excited to be exploring the 5 key elements that help to create Facebook ads that really work for your brand and business.

- Offer

- Copy

- Creative

- Audience Targeting

- Ad Scent 

Molly has been creating and rocking Facebook ads for businesses for more than 5 years. She's experienced just about everything there is to know when it comes to creating Facebook ads and she shares it all with us in episode #42.

Enjoy!

P.S. (Brian here) Just thought I would play a little game! If you do read these episode descriptions, I'd love for you to send me a quick Tweet saying hello on Twitter and mention episode #42 of The Science of Social Media. I'll then send you a bunch of Buffer stickers :) 

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

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