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The Science of Social Media

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 11,000+ listeners each week and rock your social media channels as a result!
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Now displaying: March, 2017
Mar 29, 2017

Join hosts Hailley and Brian as they break down one of the largest square video studies to date. This study (complete with research) explores how square video performs vs. landscape video and why marketers should consider adding square video to their marketing tactics.

Full Study: blog.buffer.com  

Topics Covered: 

- The mobile video revolution

- Why square video?

- Square video vs. landscape video (data)

- Advertising with video on desktop vs. mobile

Minisodes are our version of a podcast "side-project" where the goal is to share interesting tidbits about social media and marketing in 10 minutes or less. 

We hope you enjoy!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Mar 27, 2017

Clair Byrd - Director of Competitive Marketing at Twilio - has gone from line cook to one of the most successful and forward-thinking marketers in Silicon Valley.

How does she do it? By taking calculated risks in her career. 

Clair shares the incredible story of how she went from cook to marketing superstar - working on some of the coolest projects in the industry. Clair breaks down step-by-step how she approaches marketing and how every single move she makes is a risky, but important decision in her career.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

Mar 20, 2017

Travis Bernard - TechCrunch Director of Audience Development - gives us an insider look into how his team at TechCrunch approaches video marketing in 2017. Travis also shares what makes videos successful for them on social media as well as the exact metrics that marketers should focus on when it comes to video.

In 2016, TechCrunch found that more than 8 billion videos (equating to roughly 100 million hours of video) are watched on Facebook every day. What’s even more eye-opening is that numerous studies have found that online videos will account for more than 80% of all consumer internet traffic by 2020.

The time to jump on the video trend is now! 

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

Mar 13, 2017

Candice Galek - CEO and founder of Bikini Luxe (one of the world's largest and most successful online swimwear collections) - has seen first-hand how powerful LinkedIn marketing can be for both monetization and growth of a business.

We had the pleasure of chatting with Candice all about how LinkedIn has been crucial for building relationships, getting the word out about Bikini Luxe, and in turn, building her business.

Candice shares her specific LinkedIn marketing strategies that you can get started with today.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

Mar 6, 2017

Join hosts Hailley Griffis and Brian Peters as they share 15 hidden Instagram marketing hacks that you can try today to enhance your content, boost your profile, and grow your account.

This episode is part of our brand new "Minisode" series - Where we share 5 or more social media tips in 10 minutes or less. We hope you enjoy!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

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