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The Science of Social Media

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 11,000+ listeners each week and rock your social media channels as a result!
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Now displaying: 2017
Dec 11, 2017

What do Mr. Bean, National Geographic, and Red Bull all have in common? They created some of the internet's most engaging social media content in 2017!

Wondering how you might be able to do the same in 2018? 

Join us for episode #73 as Hailley and Brian break down social media's top 10 posts, the data behind them, why they worked, and how marketers can repeat their success.

There's no reason why you can't be on this list next year! 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Dec 4, 2017

Have you ever wondered how much Facebook really knows about you? 

Or how they collect all of that detailed information? 

Or how businesses are using your data to deliver specific advertising content across platforms?

If so, you're in luck!

In episode #72, Brian & Hailley discuss everything that Facebook knows about you, how businesses are using that data, and how you can take back control of your privacy.

Mentions:

-Reply All: Is Facebook Spying on You?

-Mashable

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Nov 27, 2017

There's a ton of great stuff happening in the world of social media! 

In episode #71, we're covering four of the biggest updates, articles, and data-backed studies from the last week that marketers should keep an eye on as we close out 2017. 

If you'd like to read more:

- The $177,843 Facebook Ad Test

- The Current State of Messaging

- Tweetstorms

- The New Facebook Creator App

Get ready for a jam-packed show! 

We'd love to hear from you. Feel free to reach out anytime on social media using the hashtag #BufferPodcast or send us an email to hello@buffer.com

Until next Monday, everyone :) 

- Brian & Hailley

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

Nov 20, 2017

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.

Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed!

But creating attractive Instagram Stories can be challenging and time-consuming.

We’d love to help with that!

In episode #70 of The Science of Social Media, Brian and Hailley share tons of ideas and tools around how to effortlessly create beautiful Instagram Stories as well as why they're a major opportunity for brands to utilize in 2018. 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Nov 13, 2017

What if we told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?

While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

The reason for this sudden growth?

LinkedIn is no longer known only for their résumé and job searching capabilities. It's evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms.

In episode #69 of The Science of Social Media, we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018.

Feel free to shoot us a Tweet at #BufferPodcast or a quick email to hello@buffer.com

- Brian & Hailley

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Nov 6, 2017

Important updates in the world of social media and marketing! 

This week, we chat about the continued decline of Facebook organic reach (including BuzzFeed Tasty's unbelievable dip in video views), LinkedIn video and what marketers need to know, our chat with Gary Vee at the Animoto Video Summit in NYC, Snapchat data, and more. 

We'd love to hear what you think about this new style of episode on The Science of Social Media. 

Like it? Love it? Want to hear more of it?

Feel free to shoot us a Tweet at #BufferPodcast or a quick email to hello@buffer.com

- Brian & Hailley

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Oct 30, 2017

Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors, and made us better marketers.

To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the-radar insights to help supercharge your social media marketing strategy as we head into 2018.

In episode #67 of The Science of Social Media, we're sharing what we discovered and bring you some insightful and surprising social media studies, sharing the key findings and actionable takeaways you can try today!

- Brian & Hailley

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Oct 23, 2017

There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a B!

Have you considered the possibility of using Messenger for your marketing?

We certainly have! And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our customers through the platform too.

Since we are in the midst of figuring things out, we thought it would be great to share what we have found so far.

Here’s everything we know about getting started and using Facebook Messenger for your marketing.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Oct 16, 2017

Much has been talked about on The Science of Social Media regarding social media strategy.

In the last few episodes alone, we've covered everything from Facebook advertising and social media psychology to getting more views for your videos and creating remarkable marketing content.

But one thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs.

What should businesses be thinking about? What are long-term trends that businesses can feel good about investing in? What makes for truly good social media business content?

In episode #65 hosts Brian Peters and Hailley Griffis cover successful social media for businesses and entrepreneurs. After chatting with hundreds of businesses, we've dwindled it down to 8 super important social media tips that businesses and entrepreneurs should consider on their way to social media success.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Oct 9, 2017

Understanding how to leverage and strategically utilize Facebook Ads is becoming a staple part of almost every social media strategy.

And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Boosted Posts or even run a full-blown Facebook advertising campaign.

Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content.

But where do marketers start?

And how you can leverage Facebook Ads time and time again to grow your audience, increase engagement, and drive sales?

Join Brian Peters and Hailley Griffis for episode #64 of The Science of Social Media to find out!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Oct 2, 2017

Social media is changing.

It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales.

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed.

Then, we hit content shock.

There is now more content on social platforms than people can consume. If a post doesn’t look interesting or useful, people just scroll past it.

Social media is no longer a megaphone.

It is now becoming a one-to-few — and often one-to-one — channel.

Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans.

Social media is becoming a conversation. Here’s why…

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Sep 25, 2017

"Whenever you read a good book, somewhere in the world a door opens to allow in more light." - Vera Nazarian

Books have the power to open our minds to new and tremendously exciting ideas - no matter what the subject.

It's no surprise that some of the greatest thinkers, marketers, and inventors in history spent a good portion of their day reading a variety of works from around the world.

As social media managers and marketers, it's crucial that we read as much as we possibly can. Who knows the all of the wonderful ideas that might ensue!

Join us for episode #62 as we break down some of the best reads on marketing and social media, including our favorite quotes and takeaways for social media managers from each.

Buffer Blog: https://blog.bufferapp.com/best-marketing-business-books 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Sep 18, 2017

Why is Facebook blue?

Can colors impact how people perceive your brand and ultimately impact their purchasing decisions? 

Absolutely!

The visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

So how do colors really affect us and what is the science of colors in marketing and social media?

Join us for episode #61 as we explore the incredible world of color and how you can evoke powerful and specific emotions in your potential customers. 

Buffer Blog: https://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Sep 11, 2017

The Facebook and Instagram algorithms are a mystery for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people.

Algorithms are crafted and refined over and over again to provide people with a meaningful experience on each social media platform. In other words, it's the user that comes first above all else on Facebook and Instagram.

But how exactly do the Facebook and Instagram algorithms work? And how can marketers use this knowledge to have their content seen by more people?

In episode #60 of The Science of Social Media, we break it all down for you. We’ll go through the 7 key factors that influence the ranking and success of your content in your followers’ news feeds.

Full Article: https://blog.bufferapp.com/instagram-algorithm 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Sep 5, 2017

8 billion videos (or 100 million hours of videos) are watched on Facebook every single day. Incredible!

Now is the perfect time for marketers and businesses to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

With Facebook video being a top priority for marketers in 2017, we’d love to help you get ahead of this rising trend.

In episode #59, you’ll learn proven ways to consistently increase views, engagement, and shares to your Facebook videos.

Full Article: https://blog.bufferapp.com/facebook-video 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Aug 28, 2017

Ryan Holiday - best-selling author and media strategist - explains why marketers and businesses are approaching the art of content creation all wrong. 

Today, we as marketers are so focused on what’s next. We create content, ship it, and move onto the next project without even blinking an eye. Is there another way? A way to create perennial sellers?

What Ryan has found is that creators of great works don't distinguish between the making and the marketing. The purpose, goals, frameworks, and target audience are in the creator's mind from the moment that she or he begins the project.

In episode #58 of The Science of Social Media, we sit down with Ryan to explore the current state of marketing and social media content and how short-term thinking only creates short-term results. Ryan dives into how we as marketers and businesses can begin to think strategically about our content and create something that lasts a lifetime or more.

Show Notes: https://blog.bufferapp.com/ryan-holiday-show-notes

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Aug 21, 2017

Likes, comments, and posts we share on social media can often seem inconsequential, but they matter. They tap into some of the very elements that make us human, our addictions, desires, anxieties and joys.

What if we could understand the psychology of social media and use that knowledge to bring customers closer, give them more of what they want, and create better relationships?

In episode #57 of The Science of Social Media, we explore just that! We take a deep dive into the psychology of social media and why people share and like what they do online. Many of these will surprise you!

We hope to leave you with the tools and resources you need to create better content online and share it in ways that will keep people coming back for more.

Full Research: https://blog.bufferapp.com/psychology-of-social-media

P.S. Happy Eclipse Day!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Aug 14, 2017

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.

Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed.

But creating attractive Instagram Stories can be challenging and time-consuming.

We’d love to help with that!

In episode #56 of The Science of Social Media we explore everything you need to know about creating captivating Instagram Stories content that your audience will love. We also dive into our favorite tools for creating beautiful graphics and videos that we use here at Buffer.

Enjoy!

Buffer Blog: Instagram Stories Templates

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Aug 7, 2017

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business?

And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You're in luck!

Noah Kagan - employee #30 at Facebook and #4 at Mint - shares the top 5 most exciting social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Jul 31, 2017

Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button?

Internet language has evolved considerably over the past few years (what once was a telephone button is now a social media phenomenon.) No wonder people are curious!

Hashtags have the potential to be a truly valuable in your overall social media strategy.

In episode #54 of The Science of Social Media we explore everything you need to know about using hashtags on social media. Including, how many, the best ones, and where to use them to help grow your social media accounts. We also dive into "shadowbanning" on Instagram and what marketers need to know about ensuring their photos are found. 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Jul 24, 2017

We've made a good number of social media mistakes - Mistakes that have cost us reach and engagement, maybe even fans and customers!

But with each mistake came a ton of great learnings that helped us to improve our social media marketing results.

In episode #53 of The Science of Social Media we explore the 5 biggest social media mistakes that we've made here at Buffer and what we've learned along the way (so you don't have to make the same!)

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Jul 17, 2017

It's an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing---Instagram now has more than 700 million monthly users and sky-high user engagement levels.

And for marketers, it's an especially interesting time. With Instagram launching new, brand-friendly features by the day, it seems like marketers and social media managers might be more excited than ever to get acquainted with Instagram for their business. I know we are at Buffer!

Lately, we've been sharing, liking and trying new ways to grow Buffer's Instagram account, and it's been so much fun. Since Instagram is a platform we're keen to focus on, we thought it would be fun to research some ways to grow a following there.

Here are 6 proven Instagram marketing tactics to help grow your followers and engagement starting today!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Jul 10, 2017

Ian Cleary - Founder and CEO of RazorSocial, contributor to Forbes and Entrepreneur, and avid kick boxer - shares his unique PRISM funnel system that helps to convert loyal social media fans into customers. Ian has been using the PRISM funnel to help businesses of all shapes and sizes build valuable relationships and convert customers on social media for several years, and we're hopeful that this system will help yours, too.

Join us for episode #51 of The Science of Social Media and learn the playbook for converting customers to sales on social media today! We hope you enjoy and would love to hear your thoughts or episode ideas using #BufferPodcast. Who knows, your episode idea might be next!

P.S. Your ratings and reviews on iTunes mean the world to us. We appreciate your feedback, comments, and stars in advance! 

- Brian, Hailley, and the Buffer Team. 

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Jul 3, 2017

Does the concept of social media benchmarking and ROI feel rather enormous? You're not alone!

We are am amazed---and often astounded---by the breadth of the topic. Benchmarking and ROI alone could make for an entire podcast series.

That's exactly what inspired this "delightfully short" guide to social media benchmarking and ROI and made it all the more fun and challenging to record. Discover the four benchmarks that are considered industry-standard and how you can apply them to your own brand or business.

We hope you enjoy and are excited to hear your thoughts using #BufferPodcast on social media - Your ratings and reviews on iTunes mean the world to us!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Jun 26, 2017

Follower count is one of those metrics that has tons of meaning - both for the confidence of the social media manager and for the distribution of the content you share.

If you want to grow your followers, there are tons of useful tips to try. In episode #49 of The Science of Social Media, we explore some key learnings we've drummed up about how to get that first initial batch of followers on some of the major social media networks.

We hope you enjoy and are excited to hear your thoughts using #BufferPodcast on social media - Your ratings and reviews on iTunes mean the world to us!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

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