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The Science of Social Media

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 11,000+ listeners each week and rock your social media channels as a result!
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Now displaying: 2016
Dec 20, 2016

Join hosts Kevan, Hailley, and Brian as they break down 3 incredibly successful social media campaigns from some of the world's top brands. These social media campaigns include videos from BuzzFeed, an Always hashtag that received more than 750,000 submissions, and an attempt from REI to shift a longstanding cultural tradition. 

We chat about what made these campaigns so successful and how marketers and brands can replicate their success in their own marketing strategies. We'd love for you to join us in this action-packed bonus episode!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Dec 12, 2016

Sue B. Zimmerman (a.k.a. The Instagram Expert) has amassed more than 85,000 followers on Instagram and has taught countless marketers and business owners the art of Instagram Marketing and how to grow their Instagram account. 

In this episode, Sue B. shares her expert insights into how businesses can not only use Instagram to grow a huge following, but to drive real marketing results on the platform. We chat Instagram growth, Instagram Stories, and much more in this jam-packed interview. 

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

Dec 6, 2016

Tyler Anderson - entreprenuer and host of one of iTunes top business podcasts - shares his expert insights on the power of podcasting and how it offers brands and businesses endless social media and marketing opportunities. 

If you're on the fence about the effectiveness of podcasting or just aren't quite sure where to get started, this episode is for you!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Nov 29, 2016

Stefanie Grieser, International Marketing Manager at Unbounce, shares her top strategies for creating and growing a successful industry marketing event. Stefanie also dives into the important reasons why one-on-one interactions offline are crucial to brand building and business growth. 

Stefanie has a unique story, too! She went from being the 9th employee and one of the very first marketers at Unbounce — to a marketing conference of 1,000 attendees, acclaimed in the industry, and a must-attend destination on the annual events calendar.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us - They help tremendously in growing our show!

Nov 22, 2016

Neil Patel - entreprenuer, marketer, and social media expert - shares his actionable insights on the specific ways brands and businesses can incorporate social media as a viable and integral part of their marketing and sales funnel.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Nov 17, 2016

Join hosts Kevan, Hailley, and Brian as they discuss several major social media trends and stats for marketers to keep an eye on going into 2017. These trends emerged from Buffer's first ever, State of Social Media 2016 Report, that surveyed more than 1,200 top social media marketers. This very special bonus episode includes actionable takeaways on video marketing, Facebook, the future or Twitter, and much more!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Nov 15, 2016

Hiten Shah, entrepreneur and co-founder of KISSmetrics, Crazy Egg and Quick Sprout, chats about the most important metrics you can be tracking on social media and what makes for the best content online.

Hiten also discusses the future of social media and where some of our favorite platforms might be headed in the future. 

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Nov 7, 2016

Brittany Berger, Head of Content and PR at Mention, shares the specific ways brands and businesses can leverage social media monitoring to track mentions and shape their marketing strategy moving forward.

In a world where customer service is becoming the new marketing - understanding how to find, monitor and respond to social mentions is a crucial skill for marketers to develop.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Nov 1, 2016

Casandra Campbell, Content Marketing Lead and Managing Editor at Shopify, takes us through the specific ways her team approaches holiday marketing and how they strategically help their huge community of businesses - both big and small - find success with social media content and sales online.   

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Oct 26, 2016

Join hosts Kevan, Hailley, and Brian as they discuss 4 fresh social media ideas that you can try today in this special bonus episode of The Science of Social Media. Ideas include experimenting with Facebook Notes, how brands and marketers are using Instagram vs. Snapchat, how to use Buffer to create a hub of great content, and how Kevan is working on branding his own personal emoji.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Oct 24, 2016

Allison Esposito is the founder of a fast-growing business and community for women in technology called Tech Ladies. What first started as a fun side-project and a way to get to know other women in tech, Tech Ladies now connects more than 5,000 women around the world to a network of jobs and opportunities. In this episode, we chat with Allison about her incredible journey from Google to full-time entrepreneur. Allison shares the story of how a combination of her personal network and social media allowed her to build Tech Ladies full-time and why it is so successful.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Oct 17, 2016

Daniel DiPiazza, founder of Rich20Something and Under30CEO, has built a wildly successful business with the innovative use of Facebook Groups and Email Marketing. In this episode, Hailley has the pleasure of chatting with Daniel about his best practices for building a truly engaging Facebook Group and community that stands out from the rest. And Daniel provides actionable insights on how you can do the very same thing for your business or brand with Facebook Groups.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us - They help tremendously in growing our show!

Oct 10, 2016

Matt Navarra is the Director of Social Media and Head of Content for The Next Web, one of the world's largest online publications on the latest news about Internet technology and business. Matt shares how his team approaches Facebook marketing in an unorthodox way and why that may be the secret to their success. Matt also dives into the importance of experimentation and practicing out-of-the-box thinking and how you can inject personality into your Facebook marketing to help you stand out.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Oct 6, 2016

Join hosts Kevan, Hailley, and Brian as they discuss 3 fresh social media ideas that you can try today in this special bonus episode of The Science of Social Media. Ideas include Facebook posting strategies, getting verified on Twitter, and using Bulk Buffer to curate the best content from your own social media channels. We also play a fun social media game called "Over-Under" that you can play along with as you listen.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Oct 3, 2016

Everette Taylor is a 4-time entrepreneur and Millennial marketer who has quickly built an impressive resume for himself at 27 years young. We had the pleasure of speaking with Everette about what it's like to be the Vice President of Marketing for Skurt and how he approaches social media at a service geared towards a younger generation of mobile consumers. Everette dives into subjects like influencer marketing, where social media fits into the growth cycle, and how marketers can keep their skills sharp.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Sep 28, 2016

Nikki Sunstrum of the University of Michigan takes us inside the social media strategy at one of the biggest universities in America. Nikki shares what it's like to be the Director of Social Media and how her team goes about creating great social media content with the goal of making a difference and shaping change.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Sep 26, 2016

Brian Fanzo - a proud, pager-wearing Millennial, change evangelist, and Founder/CEO of iSocialFanz - is a shining example of the power of strategic positioning and dedication to quality content over time. Brian shares his actionable insights on how marketers can become a thought leader on social media by developing their passions and strengths.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Sep 21, 2016

Dorie Clark - Duke professor, bestselling author, and consultant for various Fortune 500 companies - shares her unique approach to personal branding on social media and why developing a brand of your own is the most important thing you can do for yourself in today's global environment.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Sep 19, 2016

Dom Garrett of BTC Revolutions shares his unique approach to implementing user-generated content on social media and why some of the world's top brands are doubling down on this exciting strategy.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing andanalytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Sep 9, 2016

Meghan Keaney Anderson, HubSpot VP of Marketing, shares the secrets behind the HubSpot social media team and what it takes to be hired as a social media manager.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Sep 9, 2016

Rand Fishkin reveals his secrets to curating the best content from around the web for social media and how TAGFEE (Moz’s core values) plays into everything he does in marketing.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Sep 9, 2016

John Yembrick, Social Media Manager at NASA, takes us behind the scenes of social media at NASA, where they manage more than 500 social accounts, interact with millions of fans, and produce some of the most compelling content in the world.

You'll learn all about how one of the world's largest organizations approaches social media and how you can try out some of these industry-leading strategies in your own business.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out our detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

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